After MDs' Hard Work... 11st Sells 12 Billion KRW Worth of Agricultural and Marine Products

[Asia Economy Reporter Cha Min-young] On the 6th, 11st announced that it achieved sales of domestic agricultural and marine products worth a total of 12 billion KRW by collaborating with the Ministry of Oceans and Fisheries, Seoul Metropolitan Government, NongHyup, and others from February to June, during the COVID-19 pandemic.

Since February, 11st has been supporting online sales channels for local agricultural and marine products in cooperation with local governments and institutions, holding weekly sales promotions in which about 1,000 local sellers participated. Through this, approximately 700,000 customers purchased local native agricultural and marine products worth a total of 12 billion KRW. Product planners (MDs) personally visited farms to plan exclusive products and worked hard to enable consumers to purchase them at prices 30-40% lower.

Through the “Win-Win Promotion” in collaboration with the Seoul Metropolitan Government and the National Association of County Governors of Rural Areas, agricultural products worth about 2.1 billion KRW, such as rice, fruits, myeonginamul (garlic mustard greens), onions, and sweet potatoes produced by producers nationwide in Gangwon-do, Jeolla-do, and Chungcheong-do, were sold.

In the “Ministry of Oceans and Fisheries Seafood Promotion” conducted together with the Ministry of Oceans and Fisheries, seasonal seafood such as sea squirts, eels, and abalones, whose consumption had slowed down, were sold at discounted prices, resulting in total seafood sales of 3 billion KRW. The best-selling “Tongyeong Sea Squirt” sold 80 tons (t), and “Wild Sea Eel” sold 20 tons.

In cooperation with Jeju NongHyup, fresh foods worth a total of 3.6 billion KRW, including tangerines, garlic, and corn, were sold, expanding the online sales channels for Jeju agricultural and marine products. In addition, a local specialty product promotion was planned with Post Office Shopping, selling fresh foods worth more than 100 million KRW, such as Daegu-Gyeongbuk apples, Jinangun quail egg jangjorim (soy-braised quail eggs), Taean kkakdugi (cubed radish kimchi), and Wonju roasted eggs.

Cooperation with local governments continued through non-face-to-face (untact) MOUs. Following the joint planning and launch of the first harvested agricultural products this year through a business agreement with Jeju NongHyup in April, joint agreements to support sales channels for local agricultural and marine products were made with the Seoul Metropolitan Government and the National Association of County Governors of Rural Areas in May, and with Jeollabuk-do and Jeonbuk Regional Innovation Center in June.

Lee Sang-ho, CEO of 11st, said, “As a domestic native open market, 11st has taken the lead in securing sales channels for farmers and stabilizing the supply and demand of agricultural products to overcome the domestic agricultural distribution situation weakened by COVID-19,” adding, “The synergy created through cooperation with domestic local governments and cooperatives is leading to the creation of sustainable social value that provides practical support to the depressed regional economy.”

This content was produced with the assistance of AI translation services.