Coca-Cola Launches Summer Package Limited Edition

[Asia Economy Reporter Lee Seon-ae] Coca-Cola announced on the 6th that it has released three limited editions of the ‘Coca-Cola Summer Package.’

This package reflects the new summer, the first in the changed ‘new normal’ daily life, expressing the hope that people can enjoy the consistent thrill and joy with Coca-Cola close to home without going far. It proposes the most thrilling and trendy ways to spend the new summer daily life through three icons.

The ‘Coca-Cola Summer Package’ captures special moments in the repetitive daily life this summer and stimulates consumers’ desire to collect with its sensibly designed visuals. First, it catches the eye with the intense contrast of Coca-Cola’s signature red background and white logo, stripe accents, and icons. The bottom of the package features bold white stripe accents symbolizing summer marine looks, creating a cool and lively feeling.

The icons of the summer package express a trendy summer lifestyle reflecting the new normal era with Coca-Cola. Each icon represents ‘Home Camping’ and ‘Home Picnic,’ which create a camping atmosphere in the city without going far, and ‘Home Cinema,’ which symbolizes enjoying cultural life privately in one’s own space.

The ‘Coca-Cola Summer Package,’ which adds visual appeal with stylish design to the pleasure of drinking, is available in 350ml cans, and 500ml, 1.5ℓ, and 1.8ℓ PET bottles.

Additionally, Coca-Cola’s mobile application ‘CokePLAY’ is hosting a special limited edition goods event prepared by Coca-Cola. By entering the event running until August 31, participants can win special goods to enjoy Home Cinema, Home Picnic, and Home Camping through a weekly Monday drawing.

This content was produced with the assistance of AI translation services.