Swanicoco, Full-Scale Entry into Home Shopping... 'Expansion of Distribution Channels'

Bestselling Peptide Eye Cream, First Broadcast on Lotte Home Shopping Prime Time

[Asia Economy Reporter Hyungsoo Park] The natural cosmetics brand Swanicoco will sell its popular product, 'Peptide Eye Cream,' on Lotte Home Shopping.

Swanicoco announced on the 3rd that it will showcase the Peptide Eye Cream set on Lotte Home Shopping on the 11th.

The Peptide Eye Cream has recorded cumulative sales of over 700,000 units to date. It contains eight patented peptide ingredients and has received functional certifications for wrinkle improvement and whitening. It also earned the highest grade of 'Excellent' from the German dermatological research institute Dermatest.

A Swanicoco representative explained, "Home shopping generally schedules cosmetic brands for around 11 PM," adding, "Swanicoco was exceptionally scheduled on Saturday afternoon, considered the 'prime time' for cosmetics." Furthermore, they stated, "We plan to expand scheduling efforts to increase brand awareness among many consumers."

This year marks the 10th anniversary of Swanicoco's founding. Over the past decade, Swanicoco has focused on its online business to strengthen its foundation. This year, the company plans to diversify distribution channels and increase consumer touchpoints in earnest.

A Swanicoco representative said, "Over the past 10 years, we have built brand awareness and a solid foundation for our natural cosmetics through online channels, growing a dedicated fan base," adding, "For the next 10 years, we plan to strengthen marketing and boost domestic sales by expanding various distribution channels."

This content was produced with the assistance of AI translation services.