Lotte and Shilla Duty Free Launch Second Online Duty-Free Festival from Tomorrow... More Abundant than the First

Lotte Duty Free, 'Lotte ON' Sales on the 1st
Lotte ON Increases Stock 10 Times Compared to First Batch
Shilla Duty Free Launches 'Shilla Trip' on the 2nd

Lotte Duty Free and Shilla Duty Free will launch the second round of online duty-free inventory sales on the 1st and 2nd of next month. Photo by Shilla Duty Free

[Asia Economy Reporter Cha Min-young] The two major domestic duty-free shops, Lotte Duty Free and Shilla Duty Free, will simultaneously launch their second online duty-free inventory sales on the 1st and 2nd of next month.

Lotte Duty Free announced on the 30th that it will hold the second round of the 'Ma-eumbangyeok Luxury Sale,' selling duty-free inventory for domestic consumption on Lotte Shopping's integrated online mall 'Lotte ON' starting at 10 a.m. on the 1st of next month.

In this second sale, 29 brands will be introduced, more than three times the 7 brands featured previously. The quantity has also increased more than tenfold compared to the first round. About 800 products, including bags, shoes, watches, and beauty devices, are prepared, and over 100 types of sunglasses are included for the summer season. Discounts have been raised up to 70% off market prices. On Lotte ON, customers who join Lotte Owners will receive a 20,000 KRW discount coupon and an additional 1% discount benefit.

Lotte Duty Free's Ma-eumbangyeok Luxury Sale attracted attention as more than 70% of the prepared quantity was sold within one hour of the first opening on the 23rd. Offline channels such as Lotte Department Store and outlets also recorded sales of 5.3 billion KRW over three days. To coincide with the second opening, Lotte Duty Free will launch a promotional video containing a thank-you message to medical staff and post it on its official social network service (SNS) channels. Lotte Duty Free will donate 0.5% of the online duty-free inventory sales amount to medical personnel.

Shilla Duty Free will start its second online duty-free inventory sale on the 2nd of next month. As with the first round, it will be conducted on its own travel product brokerage platform, 'Shilla Trip.' Products from the brands Bally, Valentino, and Balenciaga will be sequentially opened. Representative products include ▲Bally Tannis Slingback ▲Valentino Rockstud Cross Body Bag ▲Balenciaga Classic Silver Mini City Bag. Prices are discounted by 30-40% compared to the regular duty-free prices. If customers sign up for Shilla Internet Duty Free's own simple payment system, 'Shilla Pay,' in advance, they can receive an immediate discount on part of the payment amount on the day of purchase.

Earlier, Shilla Duty Free also attracted attention by recording a peak concurrent user count of 500,000 within an hour immediately after the start of the first sale at 2 p.m. on the 25th. Among about 560 products from 20 brands, bags sold out quickly, and more than half of the products were sold out within three hours of the start. Shilla Duty Free plans to continuously add brands and products. The third sale is scheduled for the 9th of next month.

Shilla Duty Free issues its own warranty certificate in the name of Shilla Internet Duty Free for all inventory products sold this time and provides exchange and refund services within 7 days after delivery. However, exchanges are possible only if the same product is in stock; if the same product is sold out, only returns are possible. After-sales service (AS) is handled through one-on-one board reception at the Shilla Internet Duty Free customer center and is carried out for a fee through an external AS company.

This content was produced with the assistance of AI translation services.