"Riding Electric Kickboards and Taxis Too"... Hyundai Expands Car Subscription Program 'Hyundai Selection'

Additional Mobility-Linked Benefits and 48-Hour Special Model Short-Term Rental Products

Hyundai Motor's Vehicle Subscription Program 'Hyundai Selection' Service Expansion (Photo by Hyundai Motor)

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company announced on the 26th that it will add benefits linked to mobility to its subscription program ‘Hyundai Selection’ and launch a 48-hour short-term usage product.

Customers using the Hyundai Selection monthly subscription product (Regular Pack) can use various mobility services such as electric kickboards and taxis every month. It consists of four benefits: ▲20 discount coupons of 1,000 KRW each for the electric kickboard service ‘Kickgoing’ ▲5 discount coupons of 3,000 KRW each for the parking platform ‘iParking’ ▲4 discount coupons of 5,000 KRW each for ‘T map Taxi’ ▲1 monthly subscription ticket for the music platform ‘FLO’. Depending on the subscription product, customers can choose up to two benefits.

A Hyundai Motor official said, "By linking Hyundai Selection with various mobility services, we aim to provide customers with a unique mobility experience and build a mobility subscription platform."

The plans are operated in three tiers: ▲Basic (590,000 KRW) ▲Standard (750,000 KRW) ▲Premium (990,000 KRW). The Basic plan allows selection between Avante and Venue, with only one vehicle model available per month. The Standard plan allows switching once a month among four models: Sonata, Tucson, Avante, and Venue, enabling the use of two models within a month. Additional single users can also be added.

The Premium plan will include the facelifted Santa Fe model from July, allowing users to switch twice a month among seven models (The New Santa Fe, Grandeur, Palisade, Sonata, Tucson, Avante, Venue). Additionally, up to two users can be added, making it possible to use the service with family or friends.

Hyundai also added a short-term usage product called ‘Special Pack’ that allows use of special vehicle models for 48 hours (2 days). The Special Pack consists of ‘Travel (199,000 KRW)’, which allows selection of one model between Palisade and Grand Starex Urban (9-seater), and ‘Sports (149,000 KRW)’, which allows use of the Veloster N, a representative model of the high-performance N brand. Hyundai plans to continuously add N line models to the Special Pack in response to customer demand for high-performance vehicles.

The Hyundai Selection subscription fee includes vehicle maintenance costs and insurance fees, reducing the hassle for drivers who usually have to manage vehicle-related expenses separately. All vehicles can be used without mileage limits, and cancellation is free after use, allowing customers to use the service according to their needed period.

This content was produced with the assistance of AI translation services.