Danggeun Market, the Most Trusted Secondhand Trading Service by Consumers

2020 Q2 Secondhand Market Brand Survey

[Asia Economy Reporter Kim Cheol-hyun] Danggeun Market (co-CEOs Kim Yong-hyun and Kim Jae-hyun) announced on the 25th that it was selected as the most trusted secondhand trading service by consumers in the '2020 Q2 Secondhand Trading Market Brand Survey.' This survey, conducted jointly by Danggeun Market and research specialist company Embrain, was carried out through an online questionnaire from the 27th of last month to the 2nd of this month, targeting 1,000 men and women residing in the metropolitan area and five major metropolitan cities.

According to the survey results, Danggeun Market ranked first in all indicators measuring customer trust, including ▲consumer satisfaction (85.2%), ▲preference (54.3%), and ▲willingness to recommend to others (88.9%). In particular, Danggeun Market saw an increase of 12.7 percentage points and 11.1 percentage points compared to the first quarter in brand awareness (79.5%) and first-choice usage, an indicator showing the app used as the top priority (43.8%), respectively.

Users of secondhand trading services recognized Danggeun Market with keywords in the following order: ▲helping exchanges between neighbors (37.4%), ▲practical (31.8%), ▲friendly (27.9%), ▲trustworthy (26.0%), ▲well-reputed locally (25.0%), ▲popular (22.8%), ▲fun and interesting (21.3%), and ▲pleasant memories (17.6%). Additionally, 84.5% of secondhand trading service users perceived Danggeun Market as a growing and trending brand, receiving high evaluations in terms of growth potential.

In fact, as of June, Danggeun Market surpassed 8 million monthly active users and 12 million cumulative registered users. The number of registered transaction posts more than doubled in four months, increasing from 4 million in January to 8.2 million in May this year. Danggeun Market encourages direct transactions to facilitate exchanges among neighborhood residents and to prevent secondhand trading fraud in advance. To use Danggeun Market, users must undergo GPS verification of their registered residence in the app every 30 days. For direct transactions, a 'Safe Transaction Campaign' is also being prepared to enable users to trade safely in public places or areas with high foot traffic.

Kim Jae-hyun, CEO of Danggeun Market, stated, "Danggeun Market encourages active exchanges among local residents based on trust between people in a personalized modern society, and at the same time, fosters a warm neighborhood culture that contributes to local small businesses and revitalizes the regional economy." He added, "Starting with a local-based secondhand trading service, we will grow into a 'local lifestyle platform' that helps connect neighbors and fosters warm and active exchanges."

This content was produced with the assistance of AI translation services.