Orion Launches 'Market O Gamjatok' Highlighting the Texture of Potato Ingredients

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 25th that it has launched a new product, ‘Market O Gamjatok,’ which emphasizes the taste and texture of potato raw materials.

Market O Gamjatok is a thin, elongated stick-shaped potato snack made by finely grinding potatoes without adding flour to maximize the potato flavor. After the potato dough is rolled out with a rolling pin, it is immediately fried to create a light yet dense texture. It is a fun product with a crunchy ‘snap’ sound when bitten. It was released in two flavors that enhance umami with herb seasoning that brings out the taste of the potato raw materials: ‘Herb Salt Flavor’ and ‘Spicy Sweet Flavor.’

The Market O brand has been releasing products that preserve the original taste of raw materials under the slogan ‘The Taste of Ingredients as They Are’ since 2008, such as ‘Real Brownie’ and ‘Real Cheese Chip.’ Although Market O Gamjatok is made without mixing flour and uses potato powder and potato starch, it is sold at convenience stores for 1,500 won per 80g product, which is expected to be highly preferred by consumers who value cost-effectiveness.

This content was produced with the assistance of AI translation services.