Launch of Free Online Store Creation 'Facebook Shops'

[Asia Economy Reporter Jin-gyu Lee] Facebook announced on the 22nd that it will launch its free online store creation service, 'Facebook Shops,' in South Korea.

After its initial launch last month in the United States and some European countries, the service is now expanding to eight Asia-Pacific countries, including South Korea.

All users, including small business owners, can create their own digital stores for free on Facebook and Instagram through Facebook Shops, promoting and selling their products directly.

Users can also utilize features such as creating collections to categorize products in detail for enhanced promotional effects, and interface design functions based on brand colors and images. Shops created on Facebook Pages are directly linked to Instagram as well.

Additionally, by accessing the Facebook Page or Instagram profile of a desired brand on the mobile application and clicking 'View Shop,' users can see all products registered by the seller at a glance. Products they like can be ordered immediately from the brand's official website or saved for later purchase through the save function.

Facebook Shops has partnered with numerous overseas companies such as Shopify and BigCommerce, and in South Korea, the global e-commerce platform 'Cafe24' is participating. Cafe24 is collaborating with Facebook to help online store operators grow in the global market by providing services necessary for the entire process of opening and operating online shopping malls.

Jae-seok Lee, CEO of Cafe24, said, "We expect the cooperation between Cafe24 and Facebook to further expand e-commerce businesses' entry into the global market."

Jung Ki-hyun, CEO of Facebook Korea, stated, "Based on the power of connection, we hope this launch will ultimately support the businesses of domestic small and medium-sized enterprises and provide users with an enjoyable shopping experience."

This content was produced with the assistance of AI translation services.