Supercars Performing Well Despite COVID-19... New Models Also Being Released Throughout the Year

[Asia Economy Reporter Kiho Sung] Despite the impact of the novel coronavirus disease (COVID-19), supercar brands are performing well in Korea. Additionally, supercar brands plan to release new models one after another, attracting customers' attention.

Porsche, which is on the verge of achieving its highest sales record since entering the Korean market, plans to launch the brand's first pure electric vehicle, the 'Taycan,' domestically in the second half of this year. The Taycan 4S will be introduced in the second half of this year, followed by the Turbo and Turbo S models in the first half of next year.

The prices are 145.6 million KRW for the Taycan 4S, which will be released first, 195.5 million KRW for the Taycan Turbo, and 233.6 million KRW for the Taycan Turbo S. Considering that Tesla's Model S is priced at 138.6 million KRW and Model X at 141.6 million KRW, the Taycan will be the most expensive electric vehicle launched in Korea.

The Taycan, officially unveiled in September last year, is Porsche's first electric car. It can travel 100 km with a 5-minute charge, and the Taycan Turbo S delivers a maximum output of 761 horsepower, accelerating from 0 to 100 km/h in just 2.8 seconds. It can travel 412 km on a single charge, and its top speed is 260 km/h.

Porsche has shown rapid sales growth this year. According to the Korea Automobile Importers & Distributors Association (KAIDA), Porsche sold 4,285 units in 2018 and 4,204 units last year. From January to May this year, it sold 3,433 units, showing a 46.3% increase compared to the same period last year. This year, Porsche launched the new 911 and Cayenne Coupe, and plans to release the 'Macan GTS,' '911 Targa,' 'Targa 4S Heritage Design Edition,' and Taycan in the second half of the year.

Lamborghini also plans to launch the recently released open-top rear-wheel-drive model, the 'Hurac?n Evo RWD Spyder,' in the domestic market within this year. Lamborghini's cumulative sales from January to May this year reached 115 units, a 310% increase compared to the previous year.

Ferrari is also planning to release a new model. Ferrari previously unveiled the 'Ferrari Roma' in Korea as the first in Asia. This model is also expected to be launched within this year. Although there are no official statistics, it is known that about 200 units were sold last year.

This content was produced with the assistance of AI translation services.