Tata Daewoo Commercial Vehicle Hosts Regional Customer Invitation Event 'Chief Choi Campaign'

[Asia Economy Reporter Kiho Sung] Tata Daewoo Commercial Vehicle announced on the 19th that it successfully concluded the customer invitation event "Tata Daewoo Chief Manager Choi Campaign" held on the 18th in Dangjin, Chungnam.

Tata Daewoo Commercial Vehicle's "Chief Manager Choi Campaign" is a service campaign linked with Tata Daewoo maintenance service centers and partner companies in each region, allowing customers to conveniently receive free inspections nearby. Starting with the Chungnam region this time, the campaign is scheduled for the metropolitan area and Yeongnam region in September, and will continue to tour nationwide to provide services to customers in those areas. Notably, "Expert Chief Manager Choi," the actual head of Tata Daewoo Commercial Vehicle’s service support office, personally inspects customers' vehicles on site.

About 150 customers were invited to the recently held "Chief Manager Choi Campaign," where various inspection services were provided, including ▲leak inspection ▲vehicle interior management ▲electrical system inspection ▲air conditioner filter and gas recharge ▲free service for consumable parts. Additionally, a "Chief Manager Choi Lounge" was operated for participating customers, offering convenience facilities. The "Private Rest Zone," composed of single-person tents, provided a space where waiting customers could relax comfortably without concern for surrounding attention, and was especially favored as it allowed social distancing in response to COVID-19. Also available were a "Massage Chair Lounge" to relieve fatigue from long hours of driving and a "Snack Bar" with prepared meals and beverages. Furthermore, customers who completed inspections received a mini tool set, convenient for storage inside trucks and useful for simple maintenance, as a souvenir.

Participant Moonjae Lee (45) shared, "I joined thinking it was just a simple inspection, but after coming here, it was different from what I expected. The flow from reception to inspection and confirmation was well connected, and the convenience facilities and food were well prepared, making it a unique experience."

Kim Bangshin, president of Tata Daewoo Commercial Vehicle, said, "There are many customers who find it difficult to visit service centers due to time constraints in commercial vehicle operation. We wanted to provide inspection services as well as entertainment and food to energize our customers' lives." He added, "We will continue to expand the 'Chief Manager Choi Campaign' nationwide and do our best to assist all customers' convenience."

This content was produced with the assistance of AI translation services.