Gyeonggi Fire Department Banner-Type Card News 'Resident Safety Education' Achievements

[Asia Economy (Suwon) = Reporter Lee Young-gyu] The creative and unique 'card news' produced by the Gyeonggi-do Fire and Disaster Headquarters is playing a significant role in spreading Gyeonggi Fire Department policies and safety education.

Card news is a banner-type design content that combines text containing information with photos, drawings, and other images.

It condenses the information to be conveyed into concise messages and eye-catching images, making it easy to view at a glance and providing enjoyment through storytelling-style development.

Especially recently, as online news subscriptions have shifted to mobile devices such as smartphones, the card news from the Gyeonggi Fire Headquarters has been gaining attention.

Among the card news recently produced by the Gyeonggi Fire Headquarters, "Yeop (Social Distancing) Girl" creatively conveyed the practice of "social distancing in daily life" by mimicking the ending of the movie "My Sassy Girl." Additionally, by depicting a mountain burning from a forest fire as a cigarette pack and including the phrase "Will you set it on fire?" it raised awareness about forest fires.

The Gyeonggi Fire Headquarters produces 2 to 3 card news pieces weekly and continuously updates them online through social networking services (SNS) and other platforms.

Recently, to allow not only employees but also visitors to the headquarters easy access, card news bulletin boards have been installed in the headquarters' elevators, corridors, and cafeteria, expanding the use of the content offline as well.

In particular, by utilizing QR codes at the top of printed materials linked to the headquarters' online SNS, it naturally facilitates connection to online promotion.

Jo Jae-gwan, head of the Fire Promotion Team at the Gyeonggi Fire Headquarters, stated, "Card news is like safety information news compressed into a single page, drawing high concentration and interest from residents," adding, "We will produce more diverse card news content so that residents can more easily access fire-related policies and safety information."

This content was produced with the assistance of AI translation services.