Summer Appliances 'Cool' Event... 'Half-Price Discount' Customer Satisfaction

From the left, Wonbong 'Filter Shower', Coway 'Ice Water Purifier', Kyowon Group Washing Machine Care Service.

[Asia Economy Reporter Kim Daeseop] Summer 'cool' events by home appliance companies are continuing one after another. This summer, with the heatwave starting earlier than usual and a 'super heatwave' expected, the marketing competition among lifestyle appliance companies is fierce.

According to the industry on the 13th, Wonbong is conducting a 'Half-Price Filter Showerhead Promotion' through the Luhens brand. When purchasing the 'Vitamin Showerhead' and 'Purification Filter Showerhead' on the online Luhens Mall, a 50% half-price discount benefit is provided.

Also, products such as showerhead faucet purification filters, washing machine purification filters, three types of vitamin shower therapy filters (Lavender, Lime, Rose), and refill filters are sold at prices discounted up to 35%. Detailed information about the half-price discount promotion can be found on the Luhens website.

Coway is conducting a search quiz event until the 26th. Watch the recently released 'Ice Water Purifier' advertisement video and fill in the common number in the blank. To participate in the quiz, search 'Coway Eoreum Jeongsugi' on Naver and access the quiz event page.

Prizes include Coway air purifier (model AP-1019D), BHC gifticons, and Starbucks Americano gifticons.

Kyowon Group, through the Wells brand, introduced a care service combining regular product management when purchasing three major home appliances together with Electron Land. The service is provided to buyers of air conditioners, washing machines, and dryers.

With a one-time payment at the time of product purchase, customers can receive regular maintenance services every six months for two years for air conditioners and three years for washing machines and dryers. Basic services include contamination care using eco-friendly detergents, parts cleaning, filter cleaning, high-temperature steam, and ultraviolet (UV) sterilization.

An industry official said, "Events offering new benefits to consumers are being prepared in anticipation of the summer season."

This content was produced with the assistance of AI translation services.