Musinsa Donates 10 Million Won from April Fools' Day Event Profits
[Asia Economy Reporter Yujin Cho] Online fashion store Musinsa donated 10 million KRW in proceeds from the 'Musinsa April Fools' Day Event' held on April 1st to the Green Umbrella Children’s Foundation.
The donation will be distributed to low-income families in local communities struggling due to the novel coronavirus disease (COVID-19) through the Green Umbrella Children’s Foundation, and selected families will receive emergency living expenses for three months.
The April Fools' Day event was planned to provide a small joy during the prolonged and difficult times caused by COVID-19 and to help neighbors in need around us. Various participating brands such as KFC, Yudong Golbaengi, Kapichu, 5252 by O!Oi, and Romantic Crown collaborated to release special products, drawing attention.
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A Musinsa representative said, “We planned this year’s April Fools’ Day event to bring some fun to the tiring daily lives affected by COVID-19, and we hope this donation will be of some help to the marginalized neighbors around us. We sincerely wish that we can all return to healthy daily lives as soon as possible.”
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