Ford Korea launches 'The Best Moment Comes From You' advertising campaign
[Asia Economy Reporter Kiho Sung] Ford Sales Service Korea announced on the 8th that it has released a new commercial video for the Ford Explorer under the theme "The Best Moment Comes From You" and will actively carry out campaigns through various channels.
This campaign was planned to once again solidify the position of the all-new Explorer, which has led the large sport utility vehicle (SUV) market since its launch in Korea, by building a brand image combined with lifestyle.
The theme of this advertising campaign, "The Best Moment Comes From You," conveys the message that the "best self" within family and society, individuals and organizations, comes from exploration, and that the all-new Explorer accompanies every moment of effort to become the "best self."
Starting with the advertisement released on the 8th, Ford Korea plans to deliver the campaign message and story in various ways through diverse online and offline events.
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Seonhee Noh, Marketing Director of Ford Korea, said, "Everyone not only has the desire to fulfill their roles well within family and society but also harbors their own dreams and passion for adventure deep in their hearts. We hope that the Explorer and this campaign become the trigger to realize those desires and passions." She added, "We tried to capture the various charms of the Explorer from a slightly different approach and perspective than previous advertisements. At a time when everyone is going through difficult times due to COVID-19, we hope the blue sea and soothing music in the video provide a small comfort."
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