SSG.com, 'Pidipaolla' Officially Launches in Korea for the First Time

[Asia Economy Reporter Seungjin Lee] SSG.com announced on the 8th that it will be the first in Korea to exclusively launch the Spanish jewelry brand ‘PDPaola’.

PDPaola is a brand launched in 2014 by Barcelona-born designer Paola Sasplugas. It has gained popularity domestically, especially among celebrities. Despite previously being available only through overseas direct purchase, Korea was ranked as the country with the highest sales outside of Spain, reflecting its strong popularity.

With SSG.com’s launch, PDPaola products can be purchased at the same price as in the local market. During June, an exclusive opening discount event will also be held. A total of about 160 products will be sold, with plans to expand the lineup to 400 items in the future.

Representative products include the ‘I Am Collection Initial Necklace’ featuring alphabet lettering design, priced at 93,000 KRW, and the ‘Arizona Chain Bracelet,’ inspired by desert and cowgirl motifs, priced at 134,000 KRW. The average product price range is set reasonably between 80,000 and 100,000 KRW.

While researching overseas brands, SSG.com decided to launch PDPaola, judging that its simple yet fashionable design would be highly preferred by domestic customers. PDPaola also confirmed exclusive entry considering SSG.com’s high customer trust and strong capability in managing overseas fashion and accessory brands.

Myeong Nohyun, head of trends at SSG.com, said, “We are strengthening product competitiveness by increasing exclusive overseas fashion and accessory brands such as ‘Saint Reve’ and ‘Sixty Eight.’ We will continue to discover unique and distinctive brands and offer them to customers at reasonable prices.”

This content was produced with the assistance of AI translation services.