Paradise City Wins Grand Prix at World's Top 3 Promotional Material Awards Ceremony
[Asia Economy Reporter Kim Heung-soon] Paradise City announced on the 4th that its self-produced 'Brand Book' won the Grand Prix at the '2020 Astrid Awards,' one of the world's top three promotional material competitions.
The Astrid Awards, hosted by the US-based Mercom, evaluate corporate promotional materials. Paradise City's Brand Book won the grand prize in the 'Book' category and the overall Grand Prix, awarded to the best work across all categories, out of approximately 300 entries from 11 countries worldwide. This is the first time a domestic hotel and leisure industry company has won the Grand Prix.
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The Paradise City Brand Book is a guidebook encompassing Paradise City's philosophy, main facilities, and artworks in one volume. Paradise City stated, "The design visually embodying Paradise City's identity as an 'Artainment Resort' and the engaging content composition received high scores."
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