Coway Launches Affordable 'BidetMega 150'... "Sales in the US Market"
[Asia Economy Reporter Kim Daeseop] Coway announced on the 3rd that it has introduced the practical 'Bidet Mega 150' model to expand its bidet product lineup targeting the US market.
This new product is a practical model focused on the core functions of bidets: cleansing and hygiene. It enhances hygiene with a nozzle auto-cleaning function and stainless steel nozzles.
Coway applied its cleansing technology, the 'iWave Water Flow System.' It provides an optimized cleansing course tailored to the body condition according to water pressure, air, cleansing range, and time.
Based on consumer research in the Americas, Coway also added various convenience features such as 'night seat lighting,' 'child-customized mode,' and 'braille markings for visually impaired users on the control panel.'
Coway entered the US bidet market in 2009. It launched the 'Mega Series' brand and currently sells three models.
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Jung Daegil, head of Coway's Global Business Division Americas Team, said, "With the recent increase in bidet demand in the US, exports of bidets are rapidly increasing, showing strong growth. We will target the US market with Coway's differentiated technology and innovative products to change the paradigm of American bathroom culture."
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