'Omeok Bakery' Had a Well-Planned Strategy for Travelers

Samjin Eomuk, New Faces Operating Travel Lounge, Delivery Service, and Carrier Zone for Eomuk Dishes

Samjin Fish Cake Busan Station Plaza Branch. It has been renovated into a travel lounge.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] A new concept "Eomuk Bakery" that offers not only a travel lounge but also parcel services and luggage storage for travelers has emerged.

The two branches near Busan Station, including the Busan Station Plaza branch and the Busan Station Ramada branch, of Samjin Eomuk Bakery, a renowned maker of "Busan Eomuk," have transformed into new spaces for tourists.

Samjin Eomuk announced on the 2nd that, anticipating an increase in demand for safe domestic travel rather than overseas trips in the "post-COVID" era, they have renovated two stores located on either side of the plaza centered around Busan Station into "spaces for travelers."

The Samjin Eomuk Busan Station Plaza branch operates an Eomuk Bakery-centered travel lounge, a parcel corner, and a carrier zone where travelers can store their luggage.

The newly renovated travel lounge offers customized services for business customers. It provides a free Wi-Fi zone, PC usage, and books and magazines for reading, allowing travelers to take a comfortable rest during their journey.

In the future, special discount coupons usable at Busan tourist attractions will be available in the lounge to help travelers enjoy practical benefits.

From June until the end of the event, the Samjin Eomuk Busan Station Plaza branch will also hold a free "specialty coffee" event for travelers using KTX and SRT.

Samjin Eomuk Busan Station Ramada Branch. Presents fish cake dishes reminiscent of French cuisine.

Facing the Busan Station Plaza branch, the Samjin Eomuk Busan Station Ramada branch is a premium Eomuk store featuring upgraded products and a luxurious space compared to the existing Eomuk Bakery. Items such as Real Cheese Bredeng, Crispy Croquette, and a Cooking Box that makes Eomuk dishes enjoyable are available only here.

The Real Cheese Bredeng contains three types of cheese?cheddar, mozzarella, and cream cheese?and can be eaten as a snack like bread. The name "Bredeng" combines "bread" and "deng," the latter from "eomuk" (fish cake).

The Crispy Croquette is an upgraded version of Samjin Eomuk's signature menu, the Eomuk Croquette. It is larger in size than the original and has a crunchier texture due to the addition of breadcrumbs. The "cat" in Croquette refers to CAT, symbolizing a cat character that loves fish, the main ingredient of Eomuk.

The Cooking Box that makes Eomuk dishes enjoyable consists of five types of Eomuk and sauces usable in various Eomuk recipes, along with an Eomuk recipe book. It is sized for easy carrying and is suitable as a Busan travel souvenir.

Jung Sung-woo, Head of Marketing at Samjin Eomuk, said, "With the government promoting domestic travel consumption campaigns, discount events, and tourism vouchers to revive the tourism industry, which has been depressed due to COVID-19, we expect a significant increase in domestic travelers this summer," adding, "We hope this becomes a resting place where many travelers coming to and from Busan can relax comfortably."

This content was produced with the assistance of AI translation services.