NS Home Shopping, 100% Hanwoo 'Hanwoo Hanmari Gomtang' Broadcast Sale

[Asia Economy Reporter Cha Min-young] NS Home Shopping announced on the 2nd that it will broadcast and sell 'Hanwoo Whole Beef Bone Soup,' created in collaboration with the National Hanwoo Association, for 40 minutes starting at 5:10 PM on the 3rd.

In the broadcast, Kim Sun-young, a culinary technician with over 20 years of experience, will appear to introduce the reasons for recommending Hanwoo Whole Beef Bone Soup and ways to use it.

Hanwoo Whole Beef Bone Soup is a product made with native Hanwoo cattle raised in Korea, developed jointly by the National Hanwoo Association and NS Home Shopping. NS Home Shopping directly managed the entire process from selecting suppliers, purchasing raw meat, production processes, to hygiene. The broth is rich and deep, made by simmering almost all the bones from one cow for a long time, including Hanwoo leg bones, tail bones, knee bones, and assorted bones. It contains 100% Hanwoo, including chewy tendons (sujji) and large shank cuts, allowing consumers to enjoy the texture as well as the taste.

The product is sold in 10 packs of 600g each for 70,900 KRW. It offers a 3-month interest-free installment plan and a 1,000 KRW discount for ARS orders. Additionally, customers ordering via the NS Mobile app can receive a 10% discount and 7% points accumulation. Expectations are high following the launch broadcast on the 6th of last month, which recorded sales of 2 million KRW per minute and sold 1,550 sets.

NS Home Shopping plans to contribute to revitalizing Hanwoo consumption by continuously developing, selling, and distributing home meal replacement (HMR) products using Hanwoo bone by-products and meat, which are difficult to cook at home and are only consumed during specific seasons such as winter, leading to price drops or stockpiling.

Cho Sung-ho, Executive Vice President of Marketing at NS Home Shopping, said, "Developing HMR products using Hanwoo by-products marks the beginning of a virtuous cycle for stabilizing Hanwoo prices and promoting consumption. NS Home Shopping will take the lead to ensure that the efforts of Hanwoo farmers are properly recognized and that Hanwoo becomes a familiar food for the public."

This content was produced with the assistance of AI translation services.