K Car Releases New TV Commercial Featuring Promotional Model Jung Woo-sung

[Asia Economy Reporter Suyeon Woo] K Car, the largest directly managed used car company in Korea, unveiled a new TV commercial featuring brand model Jung Woo-sung on the 1st.

The newly released 'Honest Car Campaign' emphasizes K Car's direct management system and the distinctiveness of its online purchase service, Home Service, under the theme "Because it's directly managed, K Car is an Honest Car." This covers everything from purchasing, inspection, sales, to responsibility.

In this commercial, Jung Woo-sung conveys K Car's unique advantage by delivering the core message that "K Car directly purchases, inspects, and takes responsibility for directly managed used cars, and sells them online," enhancing trustworthiness.

To make the direct management system easier to understand, K Car visualized vehicle appraisers directly purchasing and inspecting used cars. The commercial also shows a scene where a customer clicks the 'Buy Online Now' button on the website to purchase a car, and emphasizes the reliability of K Car Home Service with the caption "Achieved 550,000 online transactions with K Car Home Service."

Through this advertisement, K Car plans to boost brand awareness while accelerating online transactions. The new advertising campaign featuring Jung Woo-sung can be seen on major terrestrial channels, cable TV, and various digital platforms.

To commemorate the release of the new commercial, K Car is also holding a consumer participation event starting today. On K Car's official Facebook and Instagram, customers who watch the commercial and answer a quiz will be entered into a draw to win a total of 100 Cafe Latte gifticons.

Jin In-guk, CEO of K Car, said, "The new advertisement focuses on informing customers that they can easily and quickly purchase trustworthy directly managed used cars not only at physical stores but also online," adding, "Since the market is highly competitive, we will emphasize K Car's unparalleled services to raise brand awareness and trust."

This content was produced with the assistance of AI translation services.