Jeonnam Province Recruiting Companies to Use Agricultural Food Joint Brand 'Namdo Mihyang'

Applications open until the 2nd of next month... For companies with sales exceeding 100 million KRW last year

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Jeonnam Province announced on the 29th that it will recruit companies using the Jeonnam agricultural and food joint brand ‘Namdo Mihyang’ until the 2nd of next month.

‘Namdo Mihyang’ is a representative joint brand of Jeonnam, focused on processed foods, developed to resolve difficulties faced by small and medium-sized enterprises and farmers in Jeonnam who produce excellent products but struggle to open sales channels.

The target companies are those with sales of over 100 million won last year, and the items include processed agricultural, fishery, livestock, and forest products produced in Jeonnam, as well as primary agricultural products.

Selection is finalized by an advisory committee after receiving applications from cities and counties, followed by document review and on-site verification to carefully select excellent products that can represent Jeonnam.

The certification is valid for two years from July 1st to June 30th, 2022.

‘Namdo Mihyang’ has supported large-scale domestic and international promotional events, home shopping, and online store entries, and since last September, starting with eight companies, it has also participated in overseas exports.

In particular, its excellence has been proven by achieving 253.9 billion won in domestic sales and 16.32 million dollars in exports last year, establishing itself from a Jeonnam representative joint brand to a nationwide representative brand.

Moon Hoil, CEO of Muan Jayeonnara Agricultural Cooperative Corporation, said, “Before being certified as Namdo Mihyang, all employees worked hard to maintain annual sales of about 400 million won, but after certification last year, sales soared to 950 million won, more than doubling, clearly showing the effect of the Namdo Mihyang brand. Now, we can trust the brand name and focus solely on production and processing.”

Kang Jongcheol, Director of Agricultural Food Distribution Division of Jeonnam Province, said, “We will provide generous support so that Namdo Mihyang can stand tall as a brand representing the whole country, beyond just Jeonnam. We are confident in the excellent quality, so we ask many consumers to trust and use the certified products.”

Meanwhile, currently, 128 companies and 286 product items in the Jeonnam area have been certified as ‘Namdo Mihyang’ and are using the brand.

This content was produced with the assistance of AI translation services.