Stick-O by Jimworld. Photo by Hanguk Jimbory

Stick-O by Jimworld. Photo by Hanguk Jimbory

View original image


[Asia Economy Reporter Moon Hyewon] Amid the prolonged home care of infants and toddlers due to the impact of the novel coronavirus infection (COVID-19), specialized brands of toys and educational tools for young children are gaining attention as reliable stay-at-home play items. Since these products are tailored specifically for infants and toddlers, they not only guarantee quality and safety but also offer educational benefits through play. Representative brands include Hanguk Jimbory Jimworld’s ‘Sticko’, Lego Korea’s ‘Lego Duplo’, and Sonokong’s ‘Tomorrow Baby’.


Sticko, launched last year by Hanguk Jimbory Jimworld, is the first domestic magnetic block brand exclusively for infants and toddlers, suitable from 18 months old. Its large size fits perfectly in young children’s hands, providing optimal grip for stable play activities, and the rotating magnets are safely hidden inside the blocks. Utilizing the properties of magnets, children can develop various sensory skills and foster creativity and imagination through diverse expressions ranging from flat surfaces to three-dimensional structures. Additionally, it promotes the development of mathematical thinking, coordination, spatial perception, and fine motor skills.


Hanguk Jimbory Jimworld offers up to a 33% discount on purchases of two or more Sticko products through its official online store ‘Jimbory Shop’ until the 31st of this month. There are a total of nine sets available, including Basic 10 Set, Basic 20 Set, and Basic 30 Set composed only of basic pieces, as well as City Set and Construction Set which include play pieces.


Lego Korea’s ‘Lego Duplo’ is a brand designed for infants and toddlers aged from 18 months to 5 years. Compared to regular Lego bricks, these are larger and perfectly sized for children’s hands, eliminating concerns about swallowing and allowing even children with weaker strength to assemble them easily.


Sonokong’s ‘Tomorrow Baby’ is a specialized toy brand focusing on the crucial first year of a baby’s development. It has passed Korea’s KC certification and safety standards of major countries worldwide. For ages 4 to 6 months when manipulation skills develop, it offers ‘Hand Movement Button Play’; for 7 to 8 months when cognitive abilities emerge, ‘Pinwheel Horn’; and for 8 to 12 months when curiosity explodes, ‘Mischievous All-Purpose Play’. It provides customized toys for each month from 0 to 12 months.



Recently, with the release of the new product ‘Nadeuri Chingu Self Merry’, Sonokong is holding a certification photo event on its official Instagram until the 30th of next month, where customers who post proof of product use will receive 100% cashback of the purchase price.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing