Daewon Media Partners with Disney to Launch 'Marvel' Toy Business Featuring Iron Man and Thor
Full-Scale Expansion of the Toy Business... Announcing External Growth Including Linkage with Related Exhibitions and Publishing Businesses
[Asia Economy Reporter Minwoo Lee] Daewon Media is partnering with Walt Disney to expand its toy business for the Marvel series.
Daewon Media announced on the 19th that it has signed a license agreement with Walt Disney Company Korea to obtain the primary operating rights for developing and distributing toys such as figures featuring 'Marvel' brand characters.
Accordingly, the company plans to officially launch a toy business utilizing globally recognized 'Marvel' characters, including figures. The plan includes ▲ distribution of not only 'Marvel' toys but also all role-playing products, cards, and board games ▲ linkage with publishing businesses using these products ▲ development, production, and exhibition of original 'Marvel' related products, and various One Source Multi Use (OSMU) projects. Additionally, since last year, Daewon Media has been distributing Disney-related toys such as 'Frozen 2' and 'Toy Story 4,' and through this agreement, it aims to achieve synergy between these businesses.
With 'Avengers: Endgame,' ranked 5th in all-time domestic movie attendance as of the end of last year, along with various films and characters sharing the same universe already enjoying great popularity in Korea, it is expected to significantly contribute to future sales growth. Especially since the domestic Marvel brand demand spans a wide range from infants and children to adults, it is anticipated that the toy distribution business portfolio can be diversified in the future.
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A Daewon Media official stated, "With the OTT platform 'Disney Plus' also scheduled to launch in Korea, the 'Marvel' brand will have a greater impact on the domestic market than before," adding, "We plan to distribute the princess toy series of Disney's upcoming release 'Mulan' domestically this year and will continue to expand our influence in the toy business."
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