LG Expands Mid-Range Phone Market... 'Q61' Launching at the End of This Month

Mid-Range Phone 'Q61' with Quad Camera to Launch Late This Month
LG Electronics Has Released 2-3 Q Series Models Annually Since 2017
Recently Registered 13 Q Series Trademarks with the Patent Office

LG Electronics' Q61

[Asia Economy Reporter Han Jinju] LG Electronics is expanding its mid-range smartphone lineup to increase market share. As consumers increasingly prioritize cost-effectiveness, the mid-range smartphone market, once considered exclusive to teenagers and the silver generation, is expanding. LG is making a strategic move with mid-range smartphones that reflect the features of premium products.

According to industry sources on the 18th, LG Electronics will launch the mid-range smartphone 'Q61' domestically at the end of this month. Following the positive reception of the Q51 series released in February, the company is releasing a successor model with enhanced camera specifications.

The Q61 features a quad-camera setup including a 48-megapixel main camera, making it the highest camera specification among LG's mid-range products. The screen size has increased to 6.5 inches compared to its predecessor, while the thickness remains the same. It adopts a punch-hole design without a notch and is equipped with a 4000mAh battery. A distinctive feature is the V-shaped pattern on the back that changes color depending on the light. It is also scheduled to be released in Mexico, Spain, Taiwan, Australia, South Africa, and other countries.

The Q series, first introduced in 2017, is a mid-range phone series that is cheaper than the V series but has higher specifications than the low-end K and X series. LG Electronics is pursuing a platform strategy that derives multiple products from a single series to reduce costs. For example, the Q61 was released alongside the K41S and K51S in Europe and South America, with all three models sharing the same display size and camera arrangement.

Prior to this, LG Electronics recently registered 13 smartphone trademarks with the Korean Intellectual Property Office. The product names for which trademark applications have been completed are Q31, Q32, Q33, Q51, Q51S, Q52, Q53, Q61, Q62, Q63, Q91, Q92, and Q93. Except for the Q51 released in February and the upcoming Q61, the other trademarks correspond to unreleased product names. It is expected that LG Electronics will expand the Q series lineup with the naming conventions 3, 5, 6, and 9. Last year, LG released three models: Q9, Q9 One, and Q70, but this year, a more diverse lineup is anticipated.

This content was produced with the assistance of AI translation services.