Gyeonggi Economic Science Institute Hosts 'Webinar' to Support Companies Entering Southeast Asia

[Asia Economy (Suwon) = Reporter Lee Young-gyu] The Gyeonggi-do Economic Science Promotion Agency will hold a webinar to help local companies enter the Southeast Asian market.

On the 18th, the Gyeonggi Economic Science Agency announced that on the 21st, it will hold a webinar titled "Successful Southeast Asia Entry Strategy through Shopee" in collaboration with Shopee, a leading e-commerce company in Southeast Asia, to examine the changing trends in the Southeast Asian e-commerce market amid the spread of COVID-19 and the response strategies for Korean companies.

The seminar will proceed in the following order: ▲ 2020 Southeast Asia Market Insights ▲ Changes in Southeast Asian e-commerce consumer trends due to COVID-19 and Korean companies' response strategies ▲ Post-COVID Southeast Asia entry strategy through Shopee ▲ Successful cases of Korean companies entering Southeast Asia.

The webinar is free of charge, and participants can apply by visiting the official G-FAIR KOREA website (https://www.gfair.or.kr/) by the 19th.

The Gyeonggi Economic Science Agency plans to continue holding webinars until the spread of COVID-19 is alleviated. On the 11th of next month, a webinar for entering Amazon will also be held.

Kim Ki-jun, head of the Gyeonggi Economic Science Agency, emphasized, "The global e-commerce market, which was $3.5 trillion last year, is expected to nearly double to $6.5 trillion in 2023. We will actively support local small and medium-sized enterprises to appropriately respond to these environmental changes and succeed in entering overseas online markets."

Shopee has expanded into Singapore, Indonesia, Malaysia, Vietnam, Thailand, the Philippines, and Taiwan, and as of 2019, holds the number one share in Southeast Asian mobile shopping.

This content was produced with the assistance of AI translation services.