Lotte Hotel Global Chain Helps Resolve COVID-19 Impact

Donation Participation in Myanmar and the US
1,000 Handmade Breads Delivered to Medical Staff
Charity Fundraising Campaign through Hotel Package Sales
'Hope-Spreading' Lighting Campaign Also Held

[Asia Economy Reporter Cha Min-young] As the novel coronavirus infection (COVID-19) situation continues worldwide, Lotte Hotel announced on the 15th that it is participating in overseas donations.

Lotte Hotel Yangon, located in Myanmar, delivered 1,000 pieces of bread to medical staff at two designated COVID-19 hospitals in Yangon over two days starting from the 12th. The donated bread consisted of 500 chocolate croissants and 500 blueberry cream cheese breads made by Delica Hans, the bakery of Lotte Hotel Yangon. Lotte Group affiliates operating in Yangon, such as Lotte Confectionery and Lotte Chilsung Beverage, also participated. This was carried out as an extension of the red bean bread donation campaign for medical staff in Daegu, which was held at Lotte Hotel Seoul and Lotte Hotel World in March.

Lotte New York Palace in the United States is participating in the auction-style donation campaign "All in Challenge" from the 1st to the 22nd of this month. This is a charity fundraising campaign to address COVID-19 damages, where celebrities, sports stars, and companies donate talents and products, and funds are raised through auctions or raffle ticket sales and fully donated. Accordingly, Lotte New York Palace is participating in the donation auction with a package consisting of a 4-night stay in the Champagne Suite, a private dinner for four by Master Chef Cedric Tovar, formerly of a Michelin restaurant, a private magic show conducted by famous magician Steve Cohen, and a Maybach hotel car service.

Meanwhile, Lotte Hotel Yangon and Lotte New York Palace participated in the "Hope For All" campaign from the 8th to the 15th of last month, which delivered messages by lighting up specific phrases or shapes on the exterior of domestic and overseas hotels. The lighting campaign was a relay performance conducted globally by Lotte Hotel, focusing on its global chain hotels. Five Lotte Hotel chains participated.

A Lotte Hotel official stated, "We prepared this to serve as an opportunity to support citizens who are struggling due to the COVID-19 situation."

This content was produced with the assistance of AI translation services.