Jeep Launches Wrangler 'Overland Powertop' Model... Price 63.4 Million KRW

One-Touch Electric Soft Top Applied... Complete Opening and Closing up to the Second Row with Button Operation

Wrangler Overland Powertop Model (Photo by FCA Korea)

[Asia Economy Reporter Kim Ji-hee] Jeep officially launches the ‘Overland Powertop’ model equipped with a one-touch electric soft top on the Overland trim of the All-New Wrangler on the 4th.

First unveiled at the 2017 LA Motor Show, the All-New Wrangler is a completely redesigned model after 11 years and was launched in Korea in August 2018. In April 2019, Jeep completed the full lineup with the 2-door Wrangler model, the Overland trim suited for urban use, and the Powertop model that allows easy open-air driving.

Through this, the All-New Wrangler recorded sales of 2,186 units last year alone, surpassing 10,000 units in cumulative annual sales for the first time since entering the Korean market. As of March this year, 578 units have been newly registered based on cumulative sales.

The newly introduced All-New Wrangler Overland Powertop model features the sophisticated design, quiet interior, comfortable on-road ride, and enhanced driving safety and convenience features of the urban Overland trim, equipped with Jeep brand’s first one-touch electric soft top, the ‘Sky One-Touch Powertop.’ It can be fully opened and closed up to the second row of rear seats with a simple button operation without the need to loosen any screws or bolts.

Wrangler Overland Powertop Model (Photo by FCA Korea)

The Overland Powertop model follows the Overland-exclusive exterior design, applying bright silver accents to Jeep’s seven-slot grille and side mirrors. The interior is more refined and convenient with premium McKinley leather seats embossed with the Overland logo, heated front seats, and a heated steering wheel.

Various driving safety and convenience features are also equipped, including Electronic Stability Control (ESC), Hill Descent Control (HDC), Adaptive Cruise Control Stop (ACC), and Full-Speed Forward Collision Warning Plus system. Additionally, infotainment features such as the Alpine premium audio system, 8.4-inch touchscreen, and Uconnect system compatible with Apple CarPlay and Google Android Auto are applied.

Pablo Rosso, President of FCA Korea, said, “The newly launched Wrangler Overland Powertop is the best trim that gathers only the advantages of the urban Wrangler model,” adding, “We recommend it to those who want to enjoy both the excellent on-road driving performance and driving stability system of the Overland and the freedom of open-air driving offered by the Powertop.”

The price of the Jeep All-New Wrangler Overland Powertop model is 63.4 million KRW including VAT.

Meanwhile, as of 2020 in Korea, Jeep sells five types of All-New Wrangler models: the Rubicon 2-door, inheriting the design of the original Willys MB; the steady-seller Rubicon 4-door; the Rubicon Powertop 4-door, equipped with Jeep’s first electric soft top based on the Rubicon 4-door; the urban Wrangler Overland 4-door; and the Overland Powertop 4-door, equipped with an electric soft top based on the Overland 4-door.

This content was produced with the assistance of AI translation services.