Lotte Department Store Konkuk University Star City Branch Transforms into Healing Space Forest

[Asia Economy Reporter Cha Min-young] Amid a surge in interest in healing therapy marketing that soothes the mind due to the impact of the novel coronavirus infection (COVID-19), there is a department store that has prepared a signature space themed around relaxation for customers.

Lotte Department Store Konkuk University Star City Branch has been operating the signature space "Forest, For;rest" on the first floor main entrance and the store in front of the main entrance since the 29th of last month. From the department store entrance, a forest interior is used to create an environment where customers can rest, and new brands related to fragrance and therapy have been launched.

In particular, in line with the recent trend among people in their 20s and 30s who actively use plant interior and fragrance as interior elements, a signature space was prepared so that customers can refresh their minds and relax from everyday fatigue from the moment they enter the department store.

After entering the first-floor main entrance and passing through the resting area filled with the greenery of the forest, customers can find new brands such as "Ayu25," "Chomaru," and "La Boutique 101," catering to those pursuing "my own small but certain happiness" and "small luxury."

"Ayu25" is an aromatherapy cosmetic brand based on Ayurveda, the traditional Indian health care method, combining Eastern and Western medicine. It uses essential oils and rose water, allowing customers to create cosmetics suited to their skin type. "Chomaru" is a diffuser candle specialty brand featuring scents themed on nature such as flowers and trees, offering comfort with pleasant fragrances that evoke healing feelings in nature.

"La Boutique 101" is a curated shop of European luxury spa cosmetic brands such as Biologique Recherche and Thal?s Marine, offering skincare products containing natural ingredients that help skin recovery and relaxation.

This content was produced with the assistance of AI translation services.