Term Ending on August 1 After 5 Years... Successor Bjoern Hauber, President of Mercedes-Benz Sweden and Denmark

Dimitris Silarakis, President and CEO of Mercedes-Benz Korea (Photo by Mercedes-Benz Korea)

Dimitris Silarakis, President and CEO of Mercedes-Benz Korea (Photo by Mercedes-Benz Korea)

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[Asia Economy Reporter Kim Ji-hee] Mercedes-Benz Korea announced on the 1st that CEO Dimitris Sillakis will complete his five-year term on August 1st. His successor, Bjorn Hauber, President of Mercedes-Benz Sweden and Denmark, is scheduled to be appointed as of August 1st.


Newly appointed President Bjorn Hauber joined the Daimler Group in 1996 and has been responsible for product strategy and network development in Germany, Southeast Asia, and other regions. Starting in 2007, he worked in sales and marketing for Mercedes-Benz passenger cars in China, and from 2013, he served as the head of Mercedes-Benz China's van division. In 2016, he was appointed President of Mercedes-Benz Sweden and Denmark.


Bjoern Hauber, the new CEO of Mercedes-Benz Korea (Photo by Mercedes-Benz Korea)

Bjoern Hauber, the new CEO of Mercedes-Benz Korea (Photo by Mercedes-Benz Korea)

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In particular, during his tenure in Sweden and Denmark, President Bjorn Hauber contributed to the establishment of Mercedes-Benz's eco-friendly vehicle strategy and the increase in sales.


President Bjorn Hauber stated, "I am very pleased to be newly appointed as the President of Mercedes-Benz Korea," and added, "I will do my best to continue success by providing Mercedes-Benz's unique value and customer satisfaction in the Korean market."



Meanwhile, CEO Sillakis will oversee sales and products at Mercedes-Benz USA starting September 1st.


This content was produced with the assistance of AI translation services.

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