Coupang "Meet Your Kitchen, Just for You, at the Specialty Store"
320,000 Kitchen Products Optimized for Single-Person Household Lifestyles Proposed
[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 31st that it has newly revamped the 'Kitchen for Me' specialty section targeting single-person household customers. Coupang has gathered over 320,000 kitchenware items optimized for the lifestyle of single-person households in this section. This specialty section boasts a diverse lineup ranging from mini rice cookers and mini grills optimized for cooking for one person to storage tools that can enhance the space utilization of small kitchens.
It is also notable that tableware, beer glasses, coffee machines, and other items for solo dining, home bars, and home cafes that create an atmosphere comparable to restaurants or coffee shops at home are separately collected. Additionally, the Daewoong Morningcom air fryer is available for around 42,000 KRW, and the Coupang Comet Kitchen marble-coated frying pan can be purchased relatively cheaply at around 10,000 KRW.
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Yoon Hye-young, Vice President of Coupang Retail, said, "With the increase in single-person households, the product range for this customer segment has expanded," adding, "We revamped this specialty section so that customers can easily and conveniently find and purchase products."
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