Shinhan Card Sponsors 'Untact Performances'... "Turning Performances into Videos for SNS"

LG Art Center, FAN Square, Sohyang Theater Free Venue Rental

[Asia Economy Reporter Ki Ha-young] Shinhan Card is sponsoring 'untact' performances where performers and audiences can meet online.

On the 30th, Shinhan Card announced that it will provide opportunities for performers and audiences to meet online amid the cancellation of various performances due to the novel coronavirus infection (COVID-19).

Shinhan Card offers free rental of performance venues to groups holding plays, concerts, and recitals, and produces videos of these performances to present to audiences online.

Free rentals are available at Seoul LG Arts Center, FAN Square, and Busan Sohyang Theater, and Shinhan Card handles video production and performance videos through the Noon Channel. All performances that can be video-recorded, such as plays and recitals, are eligible.

This sponsorship was made possible by the accumulated brand infrastructure and capabilities. Shinhan Card has sponsored the LG Arts Center, FAN Square, and Sohyang Theater venues, planning and supporting various cultural performances. It also communicates with customers through SNS channels with the largest number of subscribers (3.2 million) and record-high views in the financial industry.

Additionally, Shinhan Card plans to support the art market in Daegu, the region most severely affected by COVID-19. The plan is to video-record small art exhibitions linked with small galleries and promote them on SNS channels to help sell artworks.

In connection with its social contribution platform Areum-in, Shinhan Card is also exploring ways to support performance companies and workers struggling due to the COVID-19 crisis through voluntary small donations from members. One such method is a matching grant where Shinhan Card donates an amount equal to the members' donations.

A Shinhan Card official said, "We planned untact performances at a time when it is urgent for society as a whole to regain vitality due to COVID-19," adding, "This is part of strengthening ESG capabilities emphasized by Shinhan Financial Group."

This content was produced with the assistance of AI translation services.