Wemakeprice's 'Today Special' Grows 4.7 Times Year-on-Year... Effect of Strengthening 'Time Deal'
[Asia Economy Reporter Kim Cheol-hyun] The number of customers visiting Wemakeprice's representative special discount event, 'Today Special,' is rapidly increasing. Wemakeprice announced on the 12th that the transaction amount for the Today Special event last month grew 4.7 times compared to the previous year and 2.2 times compared to the previous month.
In particular, since February this year, Wemakeprice revamped the Today Special by adding six daily 'Time Deals' themed by category, enhancing the fun of shopping and customer benefits. By setting concepts for each time slot and offering products at special prices accordingly, the Time Deals have created reasons for customers to revisit six times a day. Although limited quantities are sold for 1 to 3 hours, popular products continue to emerge, such as the 'Hera Mist Cushion' selling over 85 million KRW and the 'Ildagyeong popular tea bags' selling more than 48,000 units.
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Lee Jae-yoon, Head of Wemakeprice Special Discount Operations, said, "Consumers visiting Wemakeprice's Today Special have greatly increased due to the Time Deals that enhance the fun of shopping and customer benefits," adding, "We will continue to strengthen Time Deal benefits to provide differentiated shopping experiences to Wemakeprice customers."
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