LG Uplus Achieves Triple Crown at iF Design Awards

Home CCTV, VR, and Bravo Life Selected as Winners of iF Product and Communication Design Awards

[Asia Economy Reporter Han Jinju] LG Uplus won the main prize (Winner) in both the product and communication categories at the ‘2020 iF Design Award’.

On the 2nd, LG Uplus announced that its home CCTV Momca was selected as a winner in the product design category, while U+VR and U+tv Bravo Life were chosen in the communication design category at the iF Design Award.

Home CCTV Momca is a home CCTV service capable of 360-degree panoramic shooting, human detection recognition, and privacy protection function settings. It is mainly used by users raising young children or pets. When the privacy protection function is set, the camera is covered and a sleeping face icon appears, a design element that received favorable reviews leading to the award.

The U+VR app is designed to provide an optimized experience for a 360-degree field of view environment. The U+VR app UX (user experience) design was highly praised for allowing anyone to easily connect VR devices and enjoy 5G content in a fun way. U+tv Bravo Life was awarded for implementing a friendly design with a convenient and clear UX that considers senior customers.

LG Uplus won a total of 20 awards over six consecutive years, including three awards this year. It received the ‘iF Top Label,’ given to companies that have won the iF Design Award for five consecutive years. The iF Design Award (International Forum Design Award) is considered one of the top three design competitions organized by Germany’s ‘International Forum Design.’ This competition received 7,298 entries from 56 countries worldwide.

Yu Hyejong, head of LSR (Life Soft Research)/UX at LG Uplus, said, "As a result of considering impressive designs from the perspective of customers using the service, we were able to stand out in a global design competition," adding, "We will strive to create designs that reflect trends and lifestyles with customer experience as the top priority."

This content was produced with the assistance of AI translation services.