Ssangyong Tivoli Ranks 'No.1 in Female Sales' for 3 Consecutive Years

Ssangyong Motor Very New Tivoli (Photo by Ssangyong Motor)

[Asia Economy Reporter Kim Ji-hee] SsangYong Motor announced on the 27th that its compact sport utility vehicle (SUV) Tivoli has been the most loved model among women for three consecutive years.

According to data compiled by the Ministry of Land, Infrastructure and Transport and the Korea Automobile Manufacturers Association (KAMA), Tivoli was the most chosen vehicle by female drivers for three consecutive years from 2017 to last year.

Tivoli gained popularity among female drivers from its launch due to its design suitable for a compact SUV and driving convenience. Subsequently, it secured driving performance and safety through diversification of powertrains and the release of a 4WD model, the application of advanced driver assistance systems (ADAS) for the first time among competing models, and the launch of the 'Very New Tivoli' equipped with SsangYong's first gasoline turbo engine.

As a result, it achieved first place in the gasoline SUV market for four consecutive years from 2015 to 2018. During this period, the share of gasoline models increased from 8.4% to 25.9%, leading a change in the SUV powertrain trend, which had been centered on diesel. In October 2017, global sales surpassed 200,000 units, and last year, it exceeded 300,000 units.

A SsangYong Motor official said, "By continuously succeeding in innovative attempts that keep pace with the rapidly changing market environment, we were able to firmly establish ourselves as the number one brand in the competitive market and as the representative compact SUV, the 'first car of my life.'"

This content was produced with the assistance of AI translation services.