Hyundai Card and Crush Launch 'Digital Lover' Brand Campaign

'Hyundai Card Digital Lover' Launched on the 20th
Aimed at the Digital Native Generation

[Asia Economy Reporter Ki Ha-young] Hyundai Card's 'Digital Lover,' launched on the 20th, is attracting attention with its differentiated brand campaign and design.

On the 25th, Hyundai Card announced that it is conducting a brand campaign promoting Hyundai Card Digital Lover with loneliness as the keyword. Rather than simply focusing on products or benefits, the campaign defines the target customers as Digital Lovers and sends messages of empathy and support to them.

Hyundai Card Digital Lover is a product aimed at the digital native generation. It offers benefits such as discounts on digital streaming services and easy payment services. It also features the '3F System,' composed of three layers: Basic, Subscription, and Gift, for the first time.

Through the campaign, Hyundai Card newly defines the loneliness of digital natives who enjoy a solo, 'Untact' lifestyle in the online world. It characterizes this as an opportunity to focus on one's tastes and lifestyle and to enrich the inner self. Messages like "I hope you become lonelier" and "Supporting each other's universe" convey encouragement to Digital Lovers.

The campaign method also centers on music content. Recognizing music as one of the key means for Digital Lovers to enter their own world, Hyundai Card released Digital Lover songs and music videos with musician Crush on major domestic music sites, YouTube, and Facebook. The song surpassed 550,000 views on YouTube within three days of release.

The card design is also drawing attention. The Digital Lover plate is inspired by a traveler who has built their own world alone inside an old spaceship traveling through space. There are four types, each designed with the concepts of 'Corroded Spaceship Surface (Jean Crush),' 'Old Robot Inside the Spaceship (Rusty Robot),' 'Planet Explosion (Star Bomb),' and 'Spaceship Card Key (Foggy Planet).'

A Hyundai Card official stated, "We plan to expand new types of campaigns preferred by Digital Lovers mainly through social media, including releasing limited edition vinyl (LP)."

This content was produced with the assistance of AI translation services.