Galaxy S20 "Bigger is More Popular"... 60% of Pre-Orders Choose 'Ultra'

Preferred Colors Are Black and Gray... S20+ Ranks 'Cloud Blue' First

[Asia Economy Reporter Han Jinju] Among the Galaxy S20 series, the most popular model in pre-orders is the 'Galaxy S20 Ultra.' While gray and black colors were highly preferred, the Galaxy S20+ saw 'Cloud Blue' as the most popular color.

On the 18th, online smartphone retailer MNPrice conducted a survey of 3,753 pre-order customers from the 12th to the 17th following the Unpacked event. The results showed that 60% of pre-orders were for the Galaxy S20 Ultra. The 6.7-inch display Galaxy S20+ accounted for 21%, and the 6.2-inch Galaxy S20 made up 19%.

Preferred colors varied by model. The Galaxy S20 Ultra, released in two colors, saw higher preference for Cosmic Black (63%) over Cosmic Gray (37%).

The Galaxy S20 colors were Cosmic Gray (34%), Cloud White (31%), Cloud Blue (30%), and Cloud Pink (5%) in order of popularity. Among these, the Cloud Pink color is an exclusive model for LG Uplus.

For the Galaxy S20 Plus, Cloud Blue (32%) was the most popular, followed by Cosmic White (25%), Cosmic Gray (25%), Aura Blue (13%), and Aura Red (5%). Aura Blue is exclusive to SKT, and Aura Red is exclusive to KT.

More than half of the Galaxy S20 pre-order customers are in their 20s and 30s. Customers in their 30s accounted for the largest share at 30%, followed by those in their 20s (29%), 40s (19%), teens (12%), and 50s and above (10%).

An MNPrice representative explained, "This Galaxy S20 has attracted attention for its high-performance camera with over 100 million pixels and the ability to shoot with up to 100x zoom, which has continued to drive popularity in pre-orders. Especially, the 30s age group with strong purchasing power chose it the most."

Meanwhile, the Galaxy S20 will be released on March 6. The models come in single storage capacities: 128GB for the Galaxy S20, and 256GB for the Galaxy S20 Plus and Galaxy S20 Ultra.

This content was produced with the assistance of AI translation services.