Movie Parasite Enjoys 'Oscar Effect' in North America... Online Sales Up 468%
[Asia Economy Reporter Jeong Hyunjin] Director Bong Joon-ho's film Parasite, which won four awards including Best Picture, Best Director, Best Original Screenplay, and Best International Feature Film at the 92nd Academy Awards (Oscars), is continuing its box office success in North America, enjoying an Oscar-related surge.
On the 11th (local time), Bloomberg News reported, citing the U.S. movie ticketing site Fandango, that the number of theaters screening Parasite in North America, including the U.S. and Canada, has more than doubled to 2,000 locations. Ticket reservations surged by 443% compared to the previous week. Bloomberg stated, "Parasite is currently ranked third in Fandango's ticket reservation rankings."
Fandango editor Eric Davis said, "Audiences who have not yet seen Parasite are eagerly hoping to watch the film either at home or on a large screen," adding, "Fans who have already seen the movie are preparing to rewatch it to carefully analyze Director Bong's masterpiece."
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There is also a Parasite boom in online streaming. According to reports, demand for Parasite on Fandango's online movie rental and purchase service increased by 468% compared to a week ago. On Amazon, it ranked as the third most popular movie following Frozen 2 and Quentin Tarantino's Once Upon a Time... in Hollywood. On Apple's iTunes Movies, it surpassed Joker and Knives Out to take first place. The U.S. online streaming service Hulu announced that it has secured the rights to stream Parasite on its platform through April.
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