Mann on the Boon Launches New 'Loro Piana' Suits
[Asia Economy Reporter Yujin Cho] Shinsegae International's own men's select shop Man on the Boon has launched suits made from the finest Italian fabric Loro Piana for the spring-summer season.
Loro Piana is one of Italy's top three fabric makers, along with Zegna and Ariston. Since 1924, it has produced premium fabrics such as cashmere, vicu?a, and wool, and is also renowned as a global luxury fashion brand.
Man on the Boon has priced Loro Piana fabric suits 20-30% lower than competing brands. By advancing the product planning timeline, pre-ordering fabrics, and lowering profit margins, they secured price competitiveness.
Man on the Boon's Loro Piana fabric suits stand out not only for their premium materials but also for their luxurious yet trendy designs.
They are sold in double-button styles suitable for all four seasons from spring-summer to fall-winter, and single-button styles ideal for spring-summer. The collection features versatile melange gray and navy colors, as well as subtle glen check patterns.
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A marketing representative from Man on the Boon said, "Besides casual suits for everyday wear, more men are seeking premium formal suits for special occasions. At Man on the Boon, customers can find not only Loro Piana fabric suits but also products made from various imported Italian fabrics such as Canonico, Drago, and Angelico."
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