Hyundai, Kia, and Genesis 7 Models Win 2019 Good Design Award in the US

[Asia Economy Reporter Kiho Sung] Hyundai Motor Company, Kia Motors, and the Genesis brand (hereafter Genesis) announced on the 4th that seven models?Palisade, Sonata Sensuous, Telluride, Soul, HabaNiro, G90, and Mint Concept?were selected as winners in the Transportation Design category of the prestigious 2019 Good Design Award in the United States.

In this regard, Luke Donckerwolke, Vice President in charge of design at Hyundai Motor Group, said, “It is very rare and special for three brands with different design histories and directions to simultaneously win the Good Design Award,” adding, “This once again recognizes Hyundai Motor Group’s design capabilities, and we will continue to present industry-leading designs to our customers.”

Hyundai Motor Company had two models, Palisade and Sonata Sensuous, selected as winners at the 2019 Good Design Award.

Lee Sang-yup, Executive Director of Hyundai Design Center, said, “It is an honor to be recognized for our efforts to enhance the design value delivered to customers through the Palisade, the first sport utility vehicle (SUV) applying Hyundai’s new customer-oriented design philosophy ‘Sensuous Sportiness,’ and the first sedan Sonata Sensuous,” adding, “We plan to consistently develop Hyundai’s customer-centered design philosophy in future designs.”

Kia Motors had three models?Telluride, Soul, and HabaNiro?selected.

Karim Habib, Executive Director of Kia Design Center, said, “Kia Motors has been dedicated to continuously improving emotional quality and providing more attractive and engaging customer experiences, and these visions are well embodied in the Telluride and Soul,” adding, “We feel immense pride that the fruits of the design and engineering teams’ efforts to create better products for consumers have been recognized by customers worldwide.”

Genesis has won the Good Design Award for five consecutive years since its launch in 2015, with models including the 2015 EQ900 (local name G90), 2016 coupe-type concept car Vision G, 2017 G80 Sport and hydrogen fuel cell SUV concept car GV80, 2018 Essentia concept and G70, and 2019 G90 and Mint Concept.

Luke Donckerwolke, Vice President in charge of design at Hyundai Motor Group, said, “As a new brand, Genesis is establishing its design identity and presenting designs that will make a significant impact in the luxury car market,” adding, “This award once again recognizes the excellence of Genesis design.”

This content was produced with the assistance of AI translation services.