GS25 Unveils New Win-Win Support System Worth 150 Billion KRW

[Asia Economy Reporter Minyoung Cha] GS25 announced the 2020 New Win-Win Support System worth 150 billion KRW on the 3rd.

Through the New Win-Win Support System, GS25 plans to widen the gap with competitors in sales per store area, leading the industry (based on the 2018 franchise business disclosure). At the same time, it aims to increase the actual profit of store owners by improving operational cost efficiency, thereby securing a foundation for mutual growth between headquarters and franchise owners.

The main win-win support measures include △special support for outstanding franchise stores operating differentiated food offerings (Chicken25, Cafe25), △reduction of collateral amount for franchise stores upon contract renewal (if criteria are met), △support for excellent stores utilizing the GS25 exclusive app (My Own Refrigerator), △promotion cost support for economically distressed areas (sales-declining regions), △holiday closure and store owner’s family event leave application system, △new parcel insurance and expanded embezzlement insurance to prevent franchise operation risks, and △Angel Rent-a-Car linked service at minimum price levels.

GS25 has additionally prepared a 20 billion KRW budget for win-win support on top of the 130 billion KRW provided last year for the newly established win-win system. The 2020 win-win agreement has obtained consent from all franchise owners (excluding some special stores).

Meanwhile, GS25 has prepared a promotion for new franchise owners. Marking its 30th anniversary this year, GS25 will waive the franchise fee of 1 million KRW for franchise applicants born in 1990 when signing a new store contract. For franchise applicants born on March 31, 1990, coinciding with the founding date (March 31), the franchise fee will be waived up to 50% (3.5 million KRW). For new store openings, 30 winners will be selected monthly by lottery to receive GS25’s signature wine ‘Number 2’.

A GS Retail official said, “Celebrating its 30th anniversary this year, GS25 aims to continue presenting a differentiated win-win support paradigm and write a new 30-year history surpassing the past three decades through providing differentiated products and services.”

This content was produced with the assistance of AI translation services.