'Trailblazer Yangsan Ceremony' Korea GM Labor and Management Reunite... "Promise of Flawless Quality"

[Asia Economy Reporter Kiho Sung] Chevrolet announced on the 31st that it has begun mass production of the Trailblazer with the determination and commitment of its employees to secure flawless quality, and will start full-scale customer delivery from early next month. Notably, labor union representatives are also expected to attend the production ceremony on this day.

In the afternoon at the Korea GM Bupyeong plant, a production ceremony for the Trailblazer will be held with about 100 employees involved in new car development and production, including Kaher Kazem, President of Korea GM, Roberto Rempel, President of GM Technical Center Korea, and Seonggap Kim, Head of the Metal Workers' Union Korea GM branch.

The employees attending the production ceremony will celebrate the successful development of the Trailblazer, which was led by Korea and will be produced at the Bupyeong plant, along with the start of full-scale domestic mass production. In particular, all executives and employees, including management and the labor union participating in the ceremony, will reaffirm their determination and commitment to secure perfect product quality that exceeds customer expectations ahead of the full-scale customer delivery, amid the continued strong market response to the Trailblazer since its debut in mid-last month.

President Kazem said, “The Trailblazer, which will further strengthen Chevrolet’s SUV lineup, is a stylish SUV that maximizes the driver’s individuality and expands consumer experience,” adding, “It is Chevrolet’s global SUV led by Korea from development to production and the next-generation core model that will lead the future of the Chevrolet brand.”

Meanwhile, ahead of the full-scale customer delivery of the Trailblazer starting early next month, Chevrolet plans to continue the strong initial customer response with large-scale marketing. Through its website, Chevrolet will provide coffee gifticons to 2,020 customers selected by lottery from those who request a Trailblazer price consultation. Among customers who complete a contract and delivery within a certain period after the consultation, a lottery will be held to offer a chance to participate in a special program with Manchester United in the UK. Additionally, event participants will also receive abundant prizes such as the Apple Watch 5 and Apple AirPods Pro.

This content was produced with the assistance of AI translation services.