[2020 Asia Consumer Awards] Nongshim 'Shin Ramyun Geonmyeon', Air-Dried Noodles... Deep Flavor with Reduced Calories

[Asia Economy Reporter Seungjin Lee] Shin Ramyun Geonmyeon, launched in February 2019, is a product that applies 'Geonmyeon'?noodles dried by air instead of frying?to the taste of Shin Ramyun, Nongshim's representative brand.

Shin Ramyun Geonmyeon is widely recognized for successfully expanding the domain of Shin Ramyun, the most consumed ramen in South Korea, to the new well-being trend of Geonmyeon. While maintaining the original taste of Shin Ramyun, it lowers calories so that consumers who usually eat less ramen or avoid it can enjoy delicious ramen without burden.

Nongshim's research institute invested over two years solely in developing Shin Ramyun Geonmyeon. As it was a task to newly compose Korea's representative ramen, all aspects of ramen development?including noodles, soup, seasoning packets, and packaging?were researched together from the initial planning stage. The project name was 'Shin Ramyun Light,' focusing on capturing both the taste of Shin Ramyun and the clean quality of Geonmyeon. Nongshim newly adjusted the soup to produce the original broth flavor of Shin Ramyun.

Because changing the properties of the noodles alters the broth flavor, Nongshim recomposed the best combination of minced seasonings such as chili, garlic, and pepper, along with beef extract, to create a unique beef broth for Shin Ramyun Geonmyeon. Additionally, shiitake mushrooms, which are considered the core of Shin Ramyun's umami, were enhanced to improve flavor harmony.

Shin Ramyun Geonmyeon is the third product in the '辛 brand' following Shin Ramyun and Shin Ramyun Black, and it is the first Geonmyeon product in the Shin Ramyun line. Maintaining Shin Ramyun's identity while achieving an evolution in taste and quality through Geonmyeon, Nongshim refers to it as the '3rd generation Shin Ramyun.'

This content was produced with the assistance of AI translation services.