LGU+·KB MVNO 'LivM', Over 90% Subscribers Choose Unlimited Plans

LTE Unlimited Plans and 5G Plans Account for 93% of Subscribers in First Two Months
Liiv M Customers Show 2.7 Times Higher Access Rates to Major KB Kookmin Bank Apps Compared to Regular Customers

A customer visiting the KB Kookmin Bank Yeouido headquarters is consulting with an employee to subscribe to the Livem unlimited plan.
[Photo by LG Uplus]

[Asia Economy Reporter Kim Heung-soon] LG Uplus announced on the 27th that over 93% of all subscribers have signed up for unlimited plans within two months since the launch of the MVNO (Mobile Virtual Network Operator) service introduced in collaboration with KB Kookmin Bank.

This MVNO service, called 'Liv M', utilizes LG Uplus's telecommunications infrastructure and is the first mobile communication service introduced by KB Kookmin Bank in the financial sector. It was also the first MVNO operator to offer 5G plans.

According to LG Uplus's analysis, more than 93% of Liv M subscribers have subscribed to unlimited plans such as the LTE Unlimited Plan at 44,000 KRW per month (11GB per month, 2GB daily after usage, then 3Mbps speed), the 5G Light Plan at 44,000 KRW per month (9GB per month, 1Mbps speed after usage), and the 5G Special Plan at 66,000 KRW per month (180GB per month, 10Mbps speed after usage).

LG Uplus analyzed that the promotion offering a 50% discount on the LTE Unlimited Plan for 12 months if subscribed by February 29, as well as benefits for meeting automatic transfer conditions such as salary, pension, or management fees through KB Kookmin Bank accounts or using affiliated cards, contributed to the high proportion of unlimited plan subscriptions.

Additionally, the access rate to major applications such as KB Kookmin Bank's Star Banking among Liv M customers was about 2.7 times higher than that of general LG Uplus customers. LG Uplus added, "This is attributed to the convenience significantly enhanced by embedding the KB mobile certificate within the USIM, allowing financial transactions without additional issuance of official certificates even when changing phones."

Kang Jin-wook, head of LG Uplus's MVNO division, said, "Liv M is leading qualitative growth in the existing MVNO market by leveraging LG Uplus's 5G network and services along with KB Kookmin Bank's strengths. Liv M will continue to lead the MVNO market with various products and practical communication benefits such as bundled discounts for wired and wireless services."

This content was produced with the assistance of AI translation services.