National Tax Service Promotes 'Urisul'... "Easing Regulations on Traditional Alcohol Tasting Events"

[Asia Economy Reporter Kwangho Lee] The National Tax Service (NTS) is promoting the 'relaxation of tasting event regulations' to enhance the competitiveness and awareness of 'Woorisul' (Korean traditional liquors). Additionally, it plans to discover historic breweries that have succeeded family businesses and provide technical support through the Liquor License Support Center.

The NTS announced on the 20th that it has prepared these measures to support the healthy development of the liquor industry and to improve the competitiveness and recognition of Woorisul, which has a weak manufacturing and distribution base.

First, it plans to improve related systems to allow tasting events at traditional liquor promotion centers and galleries operated by national and local governments and public institutions.

Furthermore, a one-on-one mentoring service will be provided to business operators who are planning new business models related to liquor manufacturing and sales. Businesses in need of assistance can apply for the one-on-one mentoring service at any time.

In addition, starting this year, the 'Liquor Regulation Innovation Helper' system has been newly established and is being operated to support the startup and growth of startup companies and to actively reform regulations. Previously, telemarketing sales of traditional liquor were allowed and expanded only for traditional liquor manufacturers, and telemarketing sales of other companies' traditional liquors and transactions between liquor manufacturers for traditional liquors were permitted.

Along with this, the NTS plans to enhance the competitiveness of Woorisul through ▲ discovering historic breweries that have succeeded family businesses ▲ providing technical support through the Liquor License Support Center ▲ benchmarking foreign cases.

In particular, various promotional measures will be prepared to utilize leaflets, introduction booklets, and broadcasting program materials about the history, tradition, and records of breweries that have succeeded family businesses.

Also, by utilizing technical support programs such as the visiting liquor manufacturing academy and on-site technical consulting system of the Liquor License Support Center, an affiliated institution of the NTS, it aims to improve the production and quality control levels of Woorisul and actively resolve difficulties related to manufacturing management for small-scale Woorisul manufacturers.

An NTS official said, "We will continue to strengthen communication and cooperation with private organizations and companies to keenly feel the changes of the times and listen to voices from the field," adding, "We will do our best to stably establish the newly prepared Liquor Regulation Innovation Helper system and create an environment where startups and innovative companies can fully demonstrate their capabilities."

This content was produced with the assistance of AI translation services.