"CJ CheilJedang Targets Holiday Demand with Enhanced Marketing of Cooking Wine and Seasoning Sauces"

Maximizing Sales of ‘Baeksul Matsool’ and ‘Baeksul Meat Marinade’ Highly Useful During Holidays

[Asia Economy Reporter Lee Seon-ae] CJ CheilJedang announced on the 15th that it will maximize sales of ‘Baeksul Matsul’ and ‘Baeksul Meat Marinade’ ahead of the upcoming Lunar New Year. As these products are highly utilized in holiday dishes, the company plans to fully capitalize on the holiday demand through various online and offline marketing activities.

‘Baeksul Matsul,’ a cooking sauce excellent for removing unpleasant odors, is a representative product targeting the holiday demand. It is frequently used during the holidays because it can be applied to various dishes such as meat and fish. In fact, sales of ‘Baeksul Matsul’ during the Lunar New Year and Chuseok periods last year (based on one month before the holidays) reached about 150% compared to regular months, showing a significant sales increase effect.

Accordingly, CJ CheilJedang plans to focus on increasing demand and expanding sales of ‘Baeksul Matsul’ this Lunar New Year. In line with the increase in holiday consumption, the company will introduce two types of large 1.8ℓ products and conduct online events to promote ways to use the product. Offline stores will also operate dedicated displays to highlight the product’s special features.

The online event promotes recipes for representative holiday dishes, pork rib stew and frozen pollack pancakes, using ‘Baeksul Matsul.’ Participation is possible by regramming the posts uploaded on CJ The Kitchen’s official Instagram account by the 19th, which feature the pork rib stew recipe using ‘Baeksul Matsul Ginger’ and the frozen pollack pancake recipe using ‘Baeksul Matsul Rosemary,’ along with the required hashtags. Thirty participants will be selected by lottery to receive ‘Baeksul Matsul’ products.

‘Baeksul Meat Marinade’ is also one of the representative holiday products. This marinade, which combines taste and convenience, is essential for holiday dishes such as ribs and meat skewers, and its usage significantly increases during the holiday period. In fact, sales during the holidays more than double compared to regular months. Sales of CJ CheilJedang’s marinades during the holidays account for about 40% of annual sales, indicating concentrated consumption.

CJ CheilJedang will target consumers at offline stores such as discount stores to maximize holiday sales of ‘Baeksul Meat Marinade.’ The company plans to set up specialized marinade displays featuring a lineup highly utilized during the holidays, such as pork ribs and beef ribs, and conduct discount events, leveraging the brand power of ‘Baeksul,’ the nation’s number one marinade brand, to drive increased consumption during the holiday period.

A CJ CheilJedang official said, “Although the frequency of home cooking has decreased due to the growth of ready-to-eat meals, leading to reduced use of basic cooking ingredients, matsul and marinades continue to grow in line with increased meat consumption, with ‘Baeksul Matsul’ and ‘Baeksul Meat Marinade’ at the center.” He added, “As we enter the peak holiday season, we will focus on expanding awareness and sales growth through various activities.”

This content was produced with the assistance of AI translation services.