Shinhan Financial Group Successfully Completes 'Creative Advertising Project' Supporting Startup Ads

[Asia Economy Reporter Kwon Haeyoung] Shinhan Financial Group announced on the 12th that it successfully concluded the 'Creative Advertising Project,' which supports advertisements for innovative startups, after running it for three months starting from October last year.

The Creative Advertising Project is an abbreviation for 'Advertising that discovers opportunities for Korean startups.' It is a project where Shinhan Financial lends its advertising time to promote the products and services of domestic startups leading innovative growth.

This project was initiated by Chairman Cho Yong-byeong himself after hearing the stories of startup CEOs struggling in marketing and promotion. During the approximately one-month application period, over 250 startup advertisements were submitted to the Creative Advertising Project.

Shinhan Financial, together with external expert advisory organizations such as the Small and Medium Business Corporation and the Korea Startup Forum, selected a total of 12 advertisements (6 video ads and 6 print ads) through a screening process. The selected advertisements were made public on the Creative Advertising Project website. From December last year, promotions were conducted for a month through digital media such as YouTube and social networking services (SNS), as well as major daily newspapers.

In this process, Shinhan Financial deployed advertising production experts to maximize the advertising effect for participating companies by supporting the creation of customized advertising copy. Work was also carried out to select the most suitable advertising exposure media for each company.

Through the month-long Creative Advertising campaign, the selected companies saw increased sales and a significant rise in application (app) downloads. YouTube ad views exceeded 18 million, and visits to the Creative Advertising Project website surpassed 220,000, achieving great success in introducing startups with excellent products and services to the public.

One startup selected for this project stated, "We achieved about a 15% increase in sales through participation in the Creative Advertising Project." Another startup reported, "The number of app downloads surged, and we even ranked number one in the trending apps on the Play Store."

A Shinhan Financial official said, "This project provided a great opportunity for Shinhan Financial and startups to grow into world-class entities together," adding, "We will continue to develop various ideas and campaigns to support the innovative growth of domestic startups."

This content was produced with the assistance of AI translation services.