[CES2020] Samsung and LG Electronics Unveil New Home Appliances... Direct Competition with Innovative Products

(Left) Samsung Electronics Wine Cube Refrigerator, (Right) LG Electronics Premium Plant Cultivator

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics and LG Electronics will unveil a large number of new home appliances at CES 2020, the world's largest electronics show held from January 7 to 10 (local time) in Las Vegas, USA. Their strategy is to maintain leadership in the global market through innovative products that have never existed before.

According to industry sources on the 5th, Samsung Electronics plans to showcase cube-shaped compact refrigerators such as Wine Cube, Beer Cube, Beauty Cube, as well as shoe care devices at this year's CES.

The cube refrigerators apply the design used in Samsung's air purifier "Wind-Free Cube," allowing optimal storage temperatures for wine, beer, and cosmetics respectively. They can be used anywhere such as bedrooms, kitchens, or living rooms, making them highly space-efficient.

The shoe care device is a product that removes odors and moisture simply by placing shoes inside, keeping them in optimal condition. It allows users to easily dry their shoes after going out during the rainy season or snowy days.

LG Electronics, following the launch of the home beer maker "LG HomeBrew" at last year's CES, will introduce a "premium plant cultivation device" this year. When consumers insert an integrated seed package, the device automatically grows 20 types of edible vegetables over 2 to 6 weeks.

Using a total of four shelves, the device can cultivate 24 types of vegetables at once. It is possible to grow similar vegetables together on each shelf, categorized into leafy vegetables, sprouts, and herbs.

LG Electronics explained that the premium plant cultivation device incorporates home appliance technology. It is a convergence of refrigerator temperature control and constant temperature technology, inverter technology that precisely controls compressor operation, water supply control from water purifiers, air conditioning technology, and LED technology.

An industry official said, "Home appliance companies are focusing on developing new home appliances that actively reflect changing consumer tastes and demands," adding, "The market for new home appliances that have never existed before will continue, centered in Korea."

This content was produced with the assistance of AI translation services.