[New Year's Message] Won Ki-chan, President of Samsung Card, "We Must Innovate the Future Through Openness and Challenge"

Strengthening Member Base and Deepening Digital Utilization Capabilities,
Urging Creation of New Customer Value

[Asia Economy Reporter Ki Ha-young] Won Ki-chan, President of Samsung Card, emphasized that "2020 should be a year to secure the constitution and capabilities to respond to future environments, and to become a world-class Samsung Card that innovates the future through openness and challenges."

On the 2nd, President Won shared this New Year's message with employees through an internal broadcast. To achieve this, he urged efforts to expand the membership base, strengthen personalized customer experiences, deepen capabilities in data analysis and digital utilization, and create new customer value beyond payments and finance.

President Won predicted, "This year is expected to see intensified competition due to the onset of a prolonged economic downturn and the entry of big tech companies into the financial industry," adding, "Rapid technological and environmental changes are increasing uncertainty about the future, making analysis and response based on predictions difficult."

He further stated, "To overcome this, it is necessary to secure the constitution and capabilities to respond to future environments and create a new path unique to Samsung Card through fundamentally different perspectives and approaches from the past."

For this purpose, the strategies for this year include strengthening the membership base through real-time and personalized marketing, deepening capabilities in data analysis and digital utilization, expanding the business ecosystem through open collaboration, providing new customer value beyond payments and finance, establishing an agile management system, and proactive risk management.

This content was produced with the assistance of AI translation services.