Taiwan Shines in Seongsu, Seoul... Tourism Roadshow to Be Held on the 25th-26th

by Kim Heeyun

Published 17 Apr.2026 13:03(KST)

Pop-up Event Featuring the Concept of "Brilliant Taiwan, 24-Hour Satisfaction"
Local Cuisine, Performances, and Lucky Draw Included

The Taiwan Tourism Bureau announced on April 17 that it will host the "2026 Taiwan Tourism Roadshow - Brilliant Taiwan, 24-Hour Satisfaction" for two days from the 25th to the 26th at Ub Studio in Seongsu-dong, Seoul.

The Taiwan Tourism Bureau announced on the 17th that it will host the "2026 Taiwan Tourism Roadshow - Shining Taiwan, 24-Hour Satisfaction" for two days from the 25th to the 26th at Urb Studio in Seongsu-dong, Seoul. Taiwan Tourism Bureau

This event has been designed around the concept of "Taiwan is a destination you can enjoy 24 hours a day." It will introduce a wide variety of Taiwan's travel content in a pop-up format, combining performances, hands-on experiences, food, and events.

A total of 32 booths will be operated by Taiwanese travel and tourism companies at the venue. Visitors can obtain travel information and also experience Taiwanese culture through performances and hands-on programs.

Performance programs will include a crossover show by DJ Rooney and the A-RT Dance Company. Experience programs will feature making Dan Bing, one of Taiwan's representative dishes, creating bubble tea candles, and crafting Shou Gong knot bracelets.

The venue will also include an AI photo zone with famous Taiwanese tourist attractions as backdrops, as well as a photo program featuring Taiwan's tourism mascot, Oh Bear. Visitors can exchange stamps, which they receive by participating in company booths and programs, for local foods such as Taiwan Beer, pepper chicken, and lu wei.

A lucky draw event will also be held. Visitors who collect stamps by participating in all company booths and programs will receive an entry ticket, with the first prize being a round-trip flight ticket from Incheon to Taipei. Prizes for second through fifth place include hotel accommodation vouchers in Taiwan and one-day tour packages.