"Use It Except for Starbucks": Limited Edition Recipe Released for Free, Coffee Drink Spreads Worldwide

Small U.S. Cafe Releases Limited Edition Drink Recipe

Recipe Spreads Worldwide Among Small Cafes via SNS

"Collaboration Over Competition"

A small cafe in the United States has been attracting attention after freely releasing its own coffee drink recipe, which has since spread rapidly through social networking services (SNS).

Recipe Released for Customers Unable to Visit in Person

A small town cafe on the outskirts of Minneapolis, Minnesota, USA, released a limited edition Raspberry Danish Latte. Instagram

According to the Guardian on April 13 (local time), the recipe for the “Raspberry Danish Latte” developed by Little Joy Coffee, a small town cafe on the outskirts of Minneapolis, Minnesota, USA, is spreading worldwide via SNS.

The Raspberry Danish Latte is a drink topped with raspberry syrup, milk, a double shot of espresso, vanilla cream cheese foam, and raspberries. The price is about $8 (12,000 won).

This beverage was originally released as a limited spring menu item, but after gaining popularity, the cafe decided to release the recipe for free. Cody Larson, who runs Little Joy Coffee, explained, “Since most people discovered the drink on SNS and would have difficulty visiting in person, we decided to share the recipe.”

He also added that, with the exception of large franchise coffee brands such as Starbucks, other small cafes were permitted to use this menu item.

Cody Larson, who runs Little Joy Coffee, released a video disclosing the cost of beverage ingredients. Instagram

Owner Produces Cost Disclosure Content...2 Million Views

Based on the released recipe, Larson produced a “DIY or Buy” content piece, which has gone viral online with about 2 million views. In the video, he demonstrates how to make the drink, comparing the price of buying it at the cafe with the cost of making it yourself. The cafe stated that making the drink at home would cost about $2.46, but this amount does not include labor or equipment costs.

Serena Walker, the cafe manager, said, “There is a perception that coffee is expensive, but when you consider the cost of ingredients, labor, and operation, the actual profit is not that large. Through this content, we wanted to show the reality of this structure.”

Small cafes around the world selling beverages made with the Raspberry Danish Latte recipe.

‘Raspberry Danish Latte’ Recipe Spreads to Hundreds of Cafes Worldwide

The Raspberry Danish Latte recipe is rapidly spreading to cafes around the world. Larson also launched a project to map locations selling the drink, and hundreds of cafes globally have participated. In Korea as well, one cafe is currently selling the Raspberry Danish Latte.

Larson explained, “Small cafes tend to see each other not as competitors but as collaborators, and sharing the recipe is an extension of this culture.”

Currently, there are even cases where customers travel several hours just to visit the store and try the drink. Larson said, “I never expected the drink to spread this much. I am now considering how to continue this going forward.”

This content was produced with the assistance of AI translation services.